PetZet

My darling pups and kittens.  Swarovski and zi iconic Hello Kitty have entered into zi collaboration to help victims of zi Japan disaster.

Japan’s iconic cat was reborn in Swarovski crystals to help raise money for zi survivors of zi country’s deadly tsunami.  Zi eight inch tall Hello Kitty Limited Edition glittered in zi spotlight at zi launch attended by zi Austrian jewelry maker and zi creator of Hello Kitty. 

“I think it’s very important these days to transmit some positive messages to the people and I think Hello Kitty is just perfect in order to do so, “ Robert Buchbauer, CEO, Swarovski told Reuters

Swarovski says it chose zis adorable kitten as a symbol of happiness and optimism for zi Japanese people.

Swarovski auctioned nine Hello Kitty figures, designed by Japanese celebrities and artists.  Zi proceeds go to zi Japanese Red Cross Society to help zi restoration efforts in northeastern Japan.

Bravo Swarovski!

photo credit: article image: thinkstockphotos.com